BEWARE - Diamond Internet Shopping

If you're shopping the internet for a loose diamond, be extremely cautious. It's very difficult to buy something you cannot see. Also, how can you be sure you're getting what you pay for? Who's going to be there to set the stone, and take care of the routine cleaning of the stone? Are you able to trade up your diamond in the future? Simply the small "perceived" saving isn't worth it once you factor in spending additional money to set the stone and obtaining an independent appraisal verifying the quality of the diamond.

"That is why we choose not to sell our loose diamonds online. You simply need to see the beauty of the diamond before making your final purchase."