Love is one of life's great mysteries. Buying a diamond shouldn't be.

Everyday, we help wonderful customers select their special diamond. For your convenience, we put together the Ben Garelick Diamond Buying Guide for information on the 4 c's and other helpful insights when researching your diamond. Also, be sure to check out our Ben Garelick diamond secrets below. We love to share these with our customers as they provide a serious diamond education in a matter of minutes.

• Diamond Secret Number 1
  Always, compare apples to apples when diamond comparison shopping. Many jewelry stores present inferior certifications and say they are as good as the superior GIA (Gemological Institute of America) certifications. GIA is a non-profit lab with two labs in United States. They are the most prominent and respected lab in the industry. They use the most stringent standards when grading diamonds and as a result GIA reports are consistently more accurate than the other labs. Please reference their site for more info on the Gemological Institute of America http://www.gia.edu/.
  
  
• Diamond Secret Number 2
  When you begin your search for a diamond, be sure to shop around. The reason we encourage our customers to comparison shop, is that you'll see what we're talking about when we show the uncompromised quality of the Ben Garelick diamond. Remember to examine their diamond with your naked eye and under a 10x loop. What do you see? Is it gray or dark in color? Do you see inclusions? Ask the merchant to take it out of the bright lights and into a dimly light area. Does it still sparkle? You will see the difference when you shop, and if you should place a Ben Garelick diamond next to our competitors - wow! You won't believe the difference.

"You can't find a better quality diamond at a lower price anywhere in America - that's the Ben Garelick guarantee!"