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CUTCut refers to whether a diamond is properly proportioned. It should be your most important consideration, even though cut is the least talked about component of diamond value. "Properly proportioned diamonds return 90-93% of light that enters them. Poorly proportioned diamonds only return 40-50% of the light that enters the stone." When a diamond is poorly cut, its value can be discounted 10-40%, as it looses its brilliance. Women love diamonds that sparkle, so our best advice is to shop and research properly proportioned stones. Differences in color or clarity may be detectable only by experts, and might even be invisible to the naked eye. Differences in cut can result in dramatic differences in appearance. It is the cut that provides a diamond with brilliance, and brilliance is what diamonds are all about. Unless you have unlimited funds, buying a diamond requires a series of compromises. Finding the diamond you want may involve choosing a lower color and clarity, or lowering your desired carat weight for a finer quality stone. Both these compromises are rational, but you should never sacrifice on quality of cut. An ordinary stone will either appear smaller than finely cut stones of the same weight, or lack brilliance. A stone that appears small almost always costs too much because it means paying for weight you cannot see. Always remember that when a deal looks too good to be true, it usually is, and the explanation often lies in the cut of the stone. Without expertise, it can be challenging for consumers to judge cut on their own. Therefore, given the importance of cut, it is critical to work with a jeweler you trust. "Proportions, or the cut of stone, are rarely talked about when a jeweler shows a diamond. Proportion is the KEY to unlocking a diamond’s brilliance and sparkle."
"Radiant Cut" By combining the two cutting styles into a hybrid "brilliantized step cut," the Original Radiant Cut is able to release the natural brilliance of a straight edged diamond. For more info on the radiant cut please click here.
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