Simon Ghanimian, President of Simon G. Jewelry, knows what women want. From bracelets to wedding bands and beyond, Simon, has become the leading trendsetter in bridal and fashion jewelry for over 20 years.

"My passion for precious gems and rare stones has inspired my unique collection," says Simon. "Whether I create a wedding band or a neckpiece, I design each piece of jewelry with the hope it will become an heirloom."

Growing up, Simon’s dream was to become an engineer, though as time went on, he found himself lured in a different direction. At age 15, Simon, in his spare time, discovered he was drawn to sparkling jewels and had an underlying passion for diamonds. He began spending his summer breaks studying gems and crafting unique jewelry.

Simon’s parents wanted their son to attain a higher quality of life and a better education. In 1975, on his own, he immigrated to America, ultimately seeking the American dream. Living in New York, Simon quickly realized that the expense of school was too burdening and decided to revisit his passion of jewelry to supplement his schooling.

After designing jewelry for high profiled jewelers throughout New York, Simon’s career proved to be promising. With hopes of having his own jewelry line, Simon moved to Los Angeles and in 1981 established Simon G. Jewelry.

• Click here to shop for Simon G. at Ben Garelick Jewelers.